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60: Seizing Opportunity in Podcasting with Twila Dang of Matriarch Digital Media

Published January 12, 2021
Run time: 01:14:18
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Audio is booming, and as more organizations recognize its value, a proliferation of podcasting tools, platforms, and shows are hitting the market every day, making a highly-accessible medium feel intimidating to noobs. Founder & CEO of Matriarch Digital Media Twila Dang is no stranger to the power of audio, and she joins the show to share how simple it is to get started with podcasting, with just a cellphone and a plan. Twila gets into the weeds of how businesses can be successful with podcasting and the doors that open when you make something you’re proud of.

In this episode, you will learn:

  • How we can all work together to support women returning to the workforce
  • The power of podcasting for businesses
  • How a podcast’s shelf life compares to other forms of marketing
  • When to make evergreen content versus hosting an interview-style show
  • The work behind making a show sound effortless
  • How to present yourself in a way that’s accessible to your audience and represents your brand
  • How to combine your passion with what your audience needs in building your podcast
  • Why starting simple is the best way to experiment with podcasting
  • The importance of making a plan for your business podcast
  • How to find the medium that works best for you
  • Tips for using your network to market your podcast
  • Where you should be building a long-term online community

This episode is brought to you by The Jed Mahonis Group, where we make sense of mobile app development with our non-technical approach to building custom mobile software solutions. Learn more at https://jmg.mn.

Recorded December 16, 2020 | Edited by Jordan Daoust | Produced by Jenny Karkowski

Show Notes:

Matriarch Digital Media

MyTalk 107.1

Guy Raz

Tracy Clayton

Women in Podcasting


The Read


Honey Roast

Going Through It


Episode Transcript:

Coming soon!